Productivity through Simplicity
User-Centered Design
Reimagine Business Processes
Redefining Sustainability with Engaging Digital Transformation
EcoSolutions, a mid-sized company specializing in sustainable packaging solutions, faced significant challenges with their customer-facing online platform. As consumer engagement shifted increasingly online, EcoSolutions struggled with an outdated website that lacked intuitive navigation, engaging content, and robust e-commerce functionality. This led to falling customer satisfaction rates, a high bounce rate, and a decrease in online sales. The website failed to reflect the company's innovative ethos and wasn't optimized for mobile users, which represented a growing portion of their customer base. As a result, EcoSolutions found themselves at a crossroads; they needed a digital overhaul to stay competitive in the fast-evolving market and better communicate their commitment to sustainability. They aimed for a user-friendly platform that accurately represented their brand values, engaged their digital-savvy audience, and ultimately increased their conversion rates.
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Business Analytics for SME Productivity
This P-Talk provides insights into how SMEs can achieve productivity improvement and business transformation through the...






