Customer experience journey - Glossary

Customer experience journey refers to the entire series of interactions a customer has with a company from the initial awareness stages through to post-purchase support and beyond. It’s like embarking on a scenic road trip where every stop from signing up for a newsletter to contacting customer support forms a key memory of that trip. Imagine buying a new phone- the experience starts with a friend recommending it or an ad catching your eye moves through your time browsing features online to step-by-step assistance during purchase and extends to receiving customer support if needed. Each stage is pivotal shaping your overall perception of the company. Companies that excel in crafting a seamless customer experience journey often leave their customers satisfied and loyal much like a well-planned trip leaves travelers eager for the next adventure.